2011 Mozambique Fashion Week had the mission to promote  creativity and beauty of the Mozambican people, including an event with the subject of breast cancer, which is of course an enduring threat that affects millions and millions of women around the world. For this year’s campaign, MFW with Associação da Luta Contra o Cancer created a series of breast cancer screening advertisements that feature the comic book super-heroines Wonder Woman, She-Hulk, Storm and Catwoman.

“Alongside the fashion shows, the Mozambique Fashion Week promotes this project which focuses on publishing and disseminating information about this disease that has victimized many women in order to achieve an improvement in prevention and also in the provision of alternative breast cancer treatment in Mozambique.
Nobody’s immune to breast cancer. When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor”.

All in order to:
– Inform and disseminate the disease in the adolescent and youth community and the public in general, in order to change the attitude and behavior towards the disease.
– Raise funds to support this project of the fight against breast cancer.
– Contribute to an improvement of prevention resources.

Advertising firm DDB Maputo was commissioned to create the superheroine-themed self-screening images: with illustrations by Maisa Chaves.
The works although already not officially licensed by Marvel or DC Comics, who own the characters depicted.

http://adsoftheworld.com/creative/maisa_chaves

© Maisa Chaves

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