by Chiara Spagnoli Gabardi

Love for green fashion gushes out of Amour Vert’s garments. The brand’s creed is that women shouldn’t have to sacrifice style for sustainability: “We put fashion first, but always employ a zero-waste design philosophy and use only organic and sustainable fabrics along with low impact dyes.”

The Ethic Chic philosophy of Amour Veret proves that it is possible to be fashionable and environmentally responsible by providing eco-apparel that is both stylish and affordable to women around the globe. The organic fabrics used in the textiles of each collection are allegorical to how the brand enhances “to love the earth we wear.” Hence bamboo, is soft and durable and grown without chemical assistance; silk is a natural fibre with a global history of more than 5,000 years; organic cotton maintains the classic feel without using toxic pesticides; recycled polyester is totally eco-friendly; tencel is a natural fibre engineered from the wood pulp of eucalyptus tree; modal is made from the cellulose of beech trees; linen is a textile made from the fibres of the flax plant.

Amour Verte is also very concerned in making sure that manufacturers use a closed loop recycling procedure minimising waste, pollutants and resource intensity. And since manufacturing takes place entirely in the USA, Amour Vert strengthens and supports the local community and at the same time lowers the carbon footprint of the brand’s products.

The style welds a glamorous French trait with everyday Californian practicality and, ça va sans dire, sustainability: “Our lifestyle driven brand is all about the convergence of Paris-chic meets Cali-cool… It’s the perfect blend of high/low, where natural elements combine with glamorous details. We design and produce a full range of ready to wear in the United States and prove that it is possible to be both fashionable and environmentally responsible.”

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